Piramal | Investment Strategy

Investment Strategy

Simplicity has been our core approach. Value generation is our prime focus.

Piramal Fund Management Pvt. Ltd. (formerly known as Indiareit) has evolved as a preferred choice of partner for both, the developer and the investor. This has been demonstrated through the team’s strong understanding of the Real Estate market, proprietary relationships with leading developers and successful exits from investments.

Our investment strategy is defined by:

Pursuing opportunities that we believe are the most compelling
Driving strong execution through partnerships with strong local developers
Implementing various risk mitigation techniques to protect our investments

Piramal Fund Management Pvt. Ltd. targets what it believes is the most compelling segment of Indian real estate. The Fund Manager typically targets investments in residential projects in select tier 1 cities. Developments can be either greenfield or brownfield with the end pricing targeted at a level that Piramal Fund Management Pvt. Ltd. believes will be saleable to a large segment of the population. By financing housing that is appealing to a large market segment, Piramal Fund Management Pvt. Ltd. ensures that there will be significant demand for its developments thereby resulting in quick absorption of its projects.

While India has several developers that do business on a national basis, Piramal Fund Management Pvt. Ltd. partners with strong local developers. In negotiating an agreement with the developer, the goal is to structure the partnership such that the investor’s, developer’s and Piramal Fund Management Pvt. Ltd.’s economic interests are aligned.

Website privacy notice
At Piramal Group (hereinafter referred to as "Piramal"), we take your privacy very seriously and are committed to protect your personal data. This Privacy Notice sets out the way in which we collect, use, disclose, transfer, and store your personal data when you use our website or other digital platforms.

You are advised to carefully read the Privacy Notice before using this website. Please note that our website and other digital platforms may contain links to third party websites / digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each and every other website / digital platform that you visit.

COLLECTION AND USE OF PERSONAL DATA
Personal data is data that can be used to identify or contact a single person (including but not limited to name, address, e-mail address, user name, telephone number, official identifiers like Permanent Account Number and Aadhaar Number, Bank account details, folio number, KYC number, age, date of birth, gender, education qualifications, tax status, postal address and other content you submit to us).

All personal data that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this Privacy Notice. We may supplement the information that you provide with other information that we obtain from our dealings with you or which we receive from other organisations, for example, our distributors, partners and service providers. If you don't choose to provide us with the requested personal data, we will be unable to offer you our products or services.

In broad terms, we use your personal data for the following purposes:

* regulatory requirements such as anti-money laundering and know your customer guidelines applicable to us;
* to administer and provide products and services you request or have expressed an interest in;
* to respond to your inquiries and complaints about our products and services;
* to communicate with respect to the products or services you have subscribed with us;
* for fraud screening and prevention purposes
* for record keeping purposes;
* to track your activity on our digital platforms;
* to create an individual profile for you so that we can understand and respect your preferences;
* to personalise and improve your experience on our digital platforms;
* to personalise and/ tailor any communications that we may send you;
* for profiling purposes to enable us to personalise and/or tailor any marketing

communications that you may consent to receive from us; When we provide you with products or services we may collect and store any personal data that you provide to us. We may, for example, keep a record of your name, address, delivery address, email address, telephone number, payment and tax related details.

When you sign up with us for an online access, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal data, we may collect and store any personal data that you provide to us and may use it to personalise and improve your experience on our digital platforms.

When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how you use our digital

platforms to enable us create better content and more relevant communications:
* how you have reached our digital platform and the internet protocol (IP) address you have used
* your browser type, versions and plug-ins, and your operating system
* your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information
* what content you like or share
* which adverts you saw and responded to
* which pop up or push messages you might have seen and responded to
* your subscription status
* information collected in any forms you complete

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

Piramal may share your personal data with Piramal Group companies, business partners, service providers and other trusted third parties so that they may process that data on our behalf as necessary, in connection with providing our products and services to you, fulfilling contractual arrangements and legal or regulatory requirements. Piramal requires that its service providers and such other third parties keep your personal data confidential and that they only use the personal data in furtherance of the specific purpose for which it was disclosed.

We may share your personal data with:
* law enforcement or government authorities where they have followed due legal process to request us to disclose the information
* third party providers of services, if you have any queries about our third party service providers, then you may contact our data protection officer.
* web analytics tool providers, if you have any queries about our web analytics tool providers, then you may contact our data protection officer.

TRANSFERRING YOUR PERSONAL DATA
We may transfer your personal data to affiliates or other trusted third parties, so that they may process personal data on our behalf. Some of these third parties and service providers may even process your data in other countries. By using a Piramal site or otherwise providing Piramal with personal data, you agree to us doing so in accordance with the terms of this Privacy Notice and applicable data protection laws and regulations. Piramal will ensure to a reasonable extent that anyone processing your personal data is required to implement measures to protect it.

ACCURACY
You are responsible for providing Piramal with accurate and complete personal data. Please notify us of any changes to your personal data. Piramal shall take reasonable steps to ensure that your personal data is kept accurate, complete, and current.

RETENTION OF PERSONAL DATA
We will retain your personal data for the period necessary to fulfil the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.

COOKIES
In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.

SAFEGUARDING YOUR PERSONAL DATA
We take all reasonable precautions to keep your personal data secure and require any third parties that handle or process your personal data for us to do the same. Access to your personal data is restricted to prevent unauthorised access, modification or misuse and is only permitted among our employees and agents on a need-to-know basis.

YOUR PRIVACY RIGHTS AND WHO TO CONTACT
You have the right to tell us if you:
* don't want to be contacted in the future by us
* would like a brief summary of the personal data which we hold about you
* wish to report any misuse of your personal data
To exercise any of the above listed rights you may contact the data protection officer. To assist us in dealing with your request, please provide your full name, folio number, mobile/ telephone number and email address.
You may initiate correction or update of your personal data at any time by emailing us at investors@piramal.com

CHANGES TO OUR PRIVACY NOTICE
We may change our Privacy Notice from time to time and post the updated version of the same. We encourage you to visit frequently to stay informed about how we use your personal data.

HANDLING PRIVACY CONCERNS
If you have any questions about this Privacy Notice or concerns about how we handle your personal data, then you may contact our data protection officer at dpo.financialservices@piramal.com